POWERFUL BRAND Stories
Built on truth, connection, and strategy.
Stories that
resonate
for brands
TO thrive
The right story doesn’t just get attention. It builds trust, grows your business, and creates lasting impact.
I’m Beth Squires, a brand strategist, writer, and founder of Story By Beth.
I help founders, leaders, and teams uncover what really matters and the truth within their brand, then look at their objectives and shape that into words that connect with the right audiences, networks, customers and clients.
With nearly 20 years of experience in storytelling, content, and communication, I’ve worked with global brands, individuals and small businesses alike to craft stories that cut through the noise, build loyalty, and move people to act.
The right story isn’t performative. It’s personal, precise, and powerful. And that’s where we begin.
Why Storytelling Works
Here’s the magic. Studies have shown:
Stories are 22 times more memorable than facts alone.
(Jennifer Aaker / Stanford)
Consumers with emotional brand connections have a three times higher lifetime value.
(Motista)
Great storytelling builds oxytocin – increasing trust, empathy, and engagement.
(Paul J. Zak / Dana Foundation)
Stories are 22 times more memorable than facts alone.
(Jennifer Aaker / Stanford)
Why Storytelling Matters
Here’s the magic. Studies have shown:
56% of consumers who feel an emotional connection to a brand are more likely to stay loyal.
(MBLM)
Compelling narratives cause oxytocin release and have the power to affect attitudes, beliefs and behaviours.
(Paul J. Zak / Dana Foundation)
If you want connection, loyalty, and long-term growth, your story matters. Let’s make it resonate.
Strategy-Led Story Clarity
Brand Messaging + Voice Guide
The words, tone, and message structure to move your brand forward. Perfect for rebrands, pivots, or clarifying your positioning.
Best for founders, creative studios, and in-house teams.
Website Messaging + Squarespace Build
Your new website, done — message-first. We write and build a 5-page Squarespace site grounded in your unique story.
Best for consultants, creative businesses, and founders launching or repositioning.
1-to-1 Calls
Strategic Clarity Calls
A live session to zoom out, get unstuck, share ideas and sharpen what you’re saying. Optional copy add-on available.
Best for solopreneurs, leaders, creatives, and founders mid-pivot.
Monthly / Quarterly Clarity Calls
For clients I have already worked with, time to sense-check, evolve messaging, talk about new launches or bring new ideas to the table.
Best for small teams, solopreneurs, creatives, and founders who would like ongoing support.
CE0 + Leader Ghostwriting
Thought Leadership Ghostwriting
Your voice - sharper, clearer, aligned with your objectives and consistently visible. Ghostwritten content for LinkedIn, articles, panels, talks and beyond.
Best for founders, execs, and visible leaders with a story to share. (Also available - personal brand story guidance + audit)
+ Speaking, Workshops & Internal Storytelling
Talks, team training, and brand story sessions From internal comms to public speaking, these are hands-on and human.
For creative teams, conference audiences, and growing businesses.